This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

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Welcome to the Marketing Online Wiki!

• View our most popular pages summarising digital marketing statistics and tools

• View advice on developing a digital marketing strategy from Dave Chaffey's Smart Insights site.

About the Marketing Online Wiki

Marketing Online has been created by author Dr. Dave Chaffey of Smart Insights to personally bookmark and share sources and tools about Digital Marketing to complement my Smart Insights site.

I created it since I felt the quality of content about Internet Marketing on Wikipedia is inconsistent and I wanted to share my experience of 12 years specializing in Internet marketing, plus provide extra resources for marketers who attend my courses or use my books.

Marketing Online is designed to help you if you are:

• A student learning about Online Marketing who needs to learn about digital marketing concepts or find the best sources for Internet Marketing Statistics to support their assignment work
• A professional working in marketing or digital marketing who needs a reliable reference source explaining concepts, best practice and benchmarking statistics

Digital marketing topics

On Marketing Online you will find structured information in different categories to help your digital marketing including:

• Internet marketing Statistics, for example: Internet Statistics and Digital Marketing Response Statistics

• Explanations of key digital marketing concepts including Paid search marketing

• Online Marketing Glossary- Comprehensive definitions on digital marketing from my books which will be expanded on this wiki site.

About Dave Chaffey

Dave is a best-selling author, consultant and speaker who has specialised in digital marketing since 1997. Read my latest insights on online marketing on my Smart Insights digital marketing learning site